Giles.io
B2B SaaS · International
The Results
100% organic search. No paid advertising.
The Challenge
Giles.io had a market-leading SaaS product but a invisible web presence. Their Domain Authority (DA) was stuck at 12, and they ranked for almost zero commercial keywords. They were spending $15k+/month on LinkedIn ads just to keep lead flow consistent, with no organic foundation to sustain growth if ad spend was cut.
Our Strategy
We transitioned Giles.io to an SEO-first growth model. This involved a massive technical audit (fixing 47 crawl blocks), a 'topical map' approach to content that targeted C-suite decision-makers, and a manual outreach link building campaign. We focused on high-intent 'BOFU' (bottom-of-funnel) keywords to drive immediate demo requests while building long-term authority.
Services Used
Month-by-Month Breakdown
Technical Foundation: Fixed server response times, resolved canonical loops, and restructured the internal link architecture.
Topical Mapping: Identified 120+ commercial keywords and mapped them to 30 new 'pillar' content pieces.
Content Production: Launched a weekly publishing schedule targeting decision-maker pain points and ROI-focused queries.
Authority Scale: Acquired 18 high-quality backlinks from Tier 1 SaaS publications (DA 60+) through manual outreach.
Channel Shift: Organic traffic became the #1 source of demos, allowing for a 40% reduction in ad spend while increasing lead quality.
Key Win
Turned organic search into the primary growth driver, allowing the client to reduce paid ad spend by $6,000/month while increasing lead volume.
"We relied on Hustle SEO to improve our online presence, and they delivered. More potential clients are finding us online, leading to increased consultations. Their service is direct and results-oriented."
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