What the local visibility checker tests
Give us your business name and city and we look you up on the directories the free scan can verify live, then compare what we find against each other:
- Presence. Are you listed on Google, Yelp and Foursquare at all? Every missing listing is a shelf your competitors occupy without you.
- Name consistency. Does the listing use your real business name, or an old name, a shortened version or a different business entirely?
- Address and phone accuracy. Wrong numbers and old addresses send customers to dead ends — and tell Google your details can't be trusted.
The score is the average across the checked directories: fully listed and consistent counts 100, listed with problems counts 55, missing counts 0. The emailed full report extends the same check to Facebook, Bing Places, Apple Maps, TripAdvisor, Yellow Pages and the Better Business Bureau.
Why it matters
Most local customers never visit your website first. They find you — or don't — in Google Maps, Yelp and the directory apps on their phone. If you're missing from a directory, you don't exist for that search. If your phone number is wrong, the call goes nowhere. And because Google cross-checks your details across all of these sources, inconsistent listings quietly drag down the rankings of the listings you do have.
How to fix common issues
- Missing listing: claim or create it on that directory, using the exact same business name, address and phone as your Google profile — copy and paste, never retype.
- Wrong phone or address: update the listing at the source, then check the big data aggregators, which re-feed smaller directories and can overwrite your fix.
- Duplicates: claim both listings, keep the one with the most reviews, and request a merge or removal of the other — duplicates split your authority.
- Recheck in 30 days: some directories revert or take weeks to update, so re-run this scan after fixing to confirm everything stuck.
Fixing listings one by one works, but it is slow, repetitive work. Our local SEO services include full citation cleanup and building — identical details on every directory that matters, verified with a re-scan when it's done.